High-end designers are high-end for a reason. “It wasn’t till I hired a professional designer for $3,500, then I started to see how they could interpret elements of design I didn’t even know to ask for.” No creativity, just replication of what I said.” She shares with AppSumo, “I wanted something that felt high-end and luxurious, so I told the designer about experimenting with diamond shapes and different accent colors. Stephanie Scheller, founder of Grow Disrupt, once paid $50 for a logo and was left disappointed. Otherwise, you risk slowing down your brand awareness campaigns, and you have a poorly-designed logo.” It is crucial to make your logo impactful and recognizable from the get-go. “A logo has a massive influence on brand identity. But after realizing his logo would be a long-term investment, he upped it to a whopping $8,000. On the other hand, Stephen Light, co-owner and CMO of Nolah Mattress, initially budgeted $3,000. The affiliate marketer of Fire and Saw explains, “I don’t want to invest a lot into a new site that’s not yet making money or takes a long time to get off the ground.” Large companies with big budgets like ecommerce stores and funded startupsĭan Morris sets his budget between $50 and $100. Medium businesses that require a logo for bigger marketing needs Small businesses that require a logo for their websites and social New websites like affiliate blogs or bootstrapped businesses with modest budget As you can see in this section, a logo design can go as low as $50 and as high as $8,000. I created this table based on my brief conversations with freelance graphic designers, agencies, and the clients who hire them. Raise your rates How much do freelance graphic designers charge (and how much are clients willing to pay)?
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